Behaviour Change Communication Programs
The behaviour change communication (BCC) programs are intended to increase knowledge of the available health services and how to access them, stimulate community dialogue on the services hence create demand for services.
VHTs utilize the traditional client-provider interpersonal communication strategy to reach targeted groups with appropriate health information education and communication (IEC) through door to door campaigns. Forum theatres that include puppetry and drama shows are utilized to reinforce the home visits conducted by VHTs. Forum theatre is interactive and passes messages utilizing drama as a channel of communication and involves the audience actually participating so that they take part in discussing the issues as well as finding solutions.
Networks of satisfied clients especially for family planning are utilized to provide correct information to demystify myths and misconceptions about services, link clients to service providers and follow-up to peers for continued service use. In addition, there are 564 community owned resource persons including youth peer educators in-school and out-of-school, role model couples, beach management units, religious leaders, people living with HIV&AIDS, teachers, and OVC volunteer team, each targeting specific program target groups with appropriate health information and/or services.
Utilizing church ministry structures has contributed greatly to the success of program BCC programs. Some church ministers (reverends, clergy, lay reader) are satisfied service users which enables them to mobilize their congregation for program health activities.